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Starbucks claims Frappuccino sales are down

Starbucks claims Frappuccino sales down due to 'health and wellness' trend.

Posted: Jun 22, 2018 7:30 AM
Updated: Jun 22, 2018 9:31 AM

Starbucks claims that their Frappuccino sales are down because of a new trend. 

Starbucks CEO Kevin Johnson stated in a presentation to investors that Starbucks' Frappuccinos are "oftentimes more indulgent beverages-higher in sugar, higher in calories." He says this could be the reason sales are down, as people are try to stay healthy.

Frappuccinos account for around 11 percent of the company's US revenue. 

A medium Frappuccino costs between $4 and $5. The calorie count varies.


Rival chains, such as McDonald's and Dunkin' Donuts, may also be stealing some of the Frappuccino's success. 

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