Salvation Army's Match Day taking place Friday

This is one of the most significant days of the year for the organization.

Posted: Nov 24, 2021 3:58 PM
Updated: Nov 24, 2021 8:02 PM

One of the longest-running charity events is nearing closer. The Salvation Army in the Shoals will be hosting Match Day this Friday.

"Match Day is gonna be Black Friday. We have a donor that is going to match every dollar that we raise at the kettles here in the Shoals," said Capt. Richard Watts, corps officer for Salvation Army of the Shoals.

Credit: MGN

For Watts, this is one of the most significant days of the year.

"This is one way that we work hard to raise money to help those in need both at Christmastime and throughout the year, because it goes to help fund any services we provide into the new year," Watts said.

Match Day is an annual charity event that has been around for more than a century.

"The red kettles, we’ve been doing this for for a pretty long time, over 100 years," he said. "This is the longest-running fundraiser in the country."

It's a tradition that Watts said helps keeps people grounded and reminds them of who they are. However, even the most wholesome of traditions has its challenges.

"It becomes routine — “yeah, Salvation Army’s out again" — but the need is always there, so we talk about the money that we raise, our goal is $200,000, but for us that’s not a dollar figure, that’s the people that we can help," said Watts.

Despite those challenges, Watts remains secure in faith — faith in the Shoals and faith in God.

"We have a very generous community that we live in, and we know that we’ll get exactly what we need," he said. "... At the end of the day, it is my faith in God to provide what we need, and he’ll give us exactly what we need."

This year, there are a total of 900 angels that the Angel Tree program will be looking to provide for. This includes kids, teens and seniors.

If you would like to donate online, you can do so here. If you would like to volunteer on behalf of The Salvation Army's Red Kettle Campaign, you can do so here

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