Governor Kay Ivey signed a proclamation declaring November 25 "Small Business Saturday."
The day is dedicated to celebrating and supporting small businesses.
WAAY 31 caught up with the owner of Holtz Leather Co. on Thursday to talk about the day. The Huntsville business has been around for about 4 years, but it's opening it's first brick and mortar store on Black Friday on Meridian Street.
Rick Holtz, the owner of the shop, explained why the day is important to small businesses.
"Small Business Saturday is critical to small businesses like ourselves because we're competing against big box stores that can run huge promotions, huge advertising. Mom and pop stores are what built this country built these little towns, built these cities and it's what our local economies really have grown up around," he said.
The store makes all the leather products they sell right above the store.
The company make a variety of leather goods including wallets, journals, and handbags.
The business has around 40 employees.