STREAMING NOW: Watch Now

Heineken pulls beer commercial after racism complaints

In a statement, Heineken says while the ad was referencing Heineken Light, "we missed the mark."

Posted: Mar 27, 2018 7:51 PM

WHITE PLAINS, N.Y. (AP) - Heineken has removed a commercial for its light beer after some complaints that it was racist.

The ad featured a bartender sliding a bottle of Heineken light. The bottle passes several black people before it arrives to a lighter-skinned woman. The tag line: Sometimes lighter is better.

Hip-hop star Chance the Rapper on Sunday tweeted the commercial was "terribly racist." He said he thought some companies were purposely "putting out noticeably racist ads so they can get more views."

In a statement, Heineken says while the ad was referencing Heineken Light, "we missed the mark."

Heineken drew praise last year for its "Open Your World" commercials, which featured people of different backgrounds discussing their viewpoints.

(Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

Article Comments

Huntsville
Overcast
77° wxIcon
Hi: 82° Lo: 69°
Feels Like: 78°
Florence
Broken Clouds
78° wxIcon
Hi: 83° Lo: 71°
Feels Like: 81°
Fayetteville
Overcast
75° wxIcon
Hi: 79° Lo: 69°
Feels Like: 75°
Decatur
Overcast
76° wxIcon
Hi: 83° Lo: 70°
Feels Like: 76°
Scottsboro
Broken Clouds
75° wxIcon
Hi: 81° Lo: 70°
Feels Like: 75°
WAAY Radar
WAAY WAAY-TV Cam
WAAY Temperatures

Community Events