Ford to focus on trucks, SUVs, discontinue all cars but Mustang

The news comes as car sales drop, and SUV sales surge.

Posted: Apr 26, 2018 7:41 AM
Updated: Apr 26, 2018 7:42 AM

In their quarterly report, Ford Motor Company confirmed their plans to discontinue the Fiesta, Focus, Fusion, C-Max, and Taurus models in the coming years, AutoBlog reported. They will instead focus on building trucks and SUVs.

The lone car to remain is the Mustang, though a modified version of the Focus called the Focus Active will be introduced in 2019. It is expected the Focus Active will ride on a lifted platform.

The decision comes as sales of passenger cars continue to decline while sales of SUVs and crossovers continue to climb.

A memo released by the company for 2017 showed truck and SUV sales climbed 4.3% compared to 2016, while passenger car sales dropped by 15.2%.

Ford sold 209,000 Fusion sedans in 2017 - it's best-selling sedan - compared to 265,000 in 2016, and down from 306,000 in 2014.

No time table is set for the discontinuation of specific models. It also wasn't clear if the move will impact Ford's Lincoln brand. The MKZ is the lone sedan for the luxury line, and it shares a platform with the Fusion.

Ford will continue sales of the Focus, Fiesta, and Fusion (known globally as the Mondeo) in Europe.

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