Economic Impact report states Google helped bring $1.17 billion of economic activity to Alabama in 2020

Google said its impact benefitted 17,700 businesses, publishers, nonprofits and creators across Alabama.

Posted: Mar 21, 2021 8:44 PM
Updated: Mar 21, 2021 8:50 PM

A new report from Google states that the company had a sizable impact on Alabama amid the pandemic.

In its annual Economic Impact report, the tech giant said it helped bring $1.17 billion of economic activity to "17,700 businesses, nonprofits, publishers, creators and developers" in 2020.

It also said that used the Google Ad Grants program to provide $3.41 million in free advertising to nonprofits in the state. 

The Alabama part of its report highlights five businesses in the state, two of which are in north Alabama. Those include Zkano Socks in Fort Payne and Red Land Cotton in Moulton. 

Red Land Cotton Co-Founder Anna Brakefield said the pandemic hit their small business hard and made it difficult for her and their 25 employees. 

She said being able to use some of Google's tools to position themselves in search results has been a big boost.

"The way that we positioned ourselves in searches, we were coming up a lot when people were searching for American-made brands and brands that were working in the textile space, in particular," Brakefield said. "So, we saw traffic really increase and therefore sales really increased as well."

Google firmly planted its flag in 2018 when it broke ground on its $600 million data center in Jackson County. There isn't a firm date of when the data center will open, but Site Operations Manager Scott Ingram told WAAY 31 that it is proud to join Google Fiber, which came to Huntsville in 2016, in establishing a more prominent presence in the state.

"Google’s ongoing commitment to the state of Alabama continues as we move closer to the completion of our Jackson County data center construction project. We continue to provide businesses – like Red Land Cotton and other local entrepreneurs – the tools to thrive in a digital economy. And we will continue to engage with and support the community, both now and for years to come," Ingram said in a statement.

In October 2020, Google also launched its Grow with Google Digital Coach program in Birmingham. It also brought its Google Career Certificates to community colleges like Wallace State Community College.

In 2019, the Tennessee Valley Authority partnered with Google to purchase the output of new solar farms in Alabama and Tennessee that have the ability to produce about 150 megawatts of power.

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Alabama Coronavirus Cases

Cases: 524367

Reported Deaths: 10807
CountyCasesDeaths
Jefferson756511496
Mobile40258800
Madison34165498
Tuscaloosa25448445
Montgomery24089574
Shelby23250243
Baldwin20787302
Lee15670166
Calhoun14375313
Morgan14180274
Etowah13716348
Marshall12022220
Houston10427279
Elmore10011202
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Lauderdale9293234
DeKalb8774183
Talladega8131173
Walker7153277
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Jackson6772110
Blount6556133
Colbert6240132
Coffee5435113
Dale4780111
Russell432139
Franklin421882
Chilton4153110
Covington4084116
Tallapoosa3943149
Escambia390375
Dallas3529150
Chambers3526122
Clarke347660
Marion3084100
Pike306776
Lawrence297696
Winston273272
Bibb256961
Marengo248461
Geneva246475
Pickens233359
Barbour228455
Hale219175
Butler214068
Fayette210560
Henry188344
Cherokee182945
Randolph178741
Monroe174040
Washington165838
Macon156849
Clay150956
Crenshaw149957
Cleburne147141
Lamar139834
Lowndes137853
Wilcox125427
Bullock122140
Conecuh109828
Perry107626
Sumter103332
Coosa100928
Greene91534
Choctaw59024
Out of AL00
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Tennessee Coronavirus Cases

Cases: 837833

Reported Deaths: 12111
CountyCasesDeaths
Shelby933421591
Davidson88250926
Knox49926625
Hamilton43501488
Rutherford42422423
Williamson27589215
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Cocke444298
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Giles396299
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Macon358677
Carroll357782
White356269
Hardin350566
Hardeman346764
Lauderdale314444
Henry312675
Marion310846
Claiborne307373
Scott305745
Overton298161
Wayne294434
Hickman280746
McNairy277254
DeKalb275753
Smith275238
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Pickett75724
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