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Businesses create incentives to purchase gift cards

A survey shows gift cards happen to be one of the most requested gifts from mothers for Mother's Day.

Posted: May. 11, 2018 8:29 AM

Many businesses are offering incentives to buy gift cards as Mother's Day, Father's Day and graduation day approaches.

But if you think that seems impersonal, the National Retail Federation's Annual Mother's Day survey found that gift cards are one of the most requested gifts. 

The survey, which asked 7,520 consumers about their Mother’s Day plans, was conducted April 4-12 and has a margin of error of plus or minus 1.2 percentage points.

The expected spending for Mother's Day would be $23.6 billion. According to the survey $2.5 billion will be spent on gift cards making it the second most wanted gift for mothers.

This would make up at least 45 percent of shoppers. 

Jewelry was expected to be the first most requested gift from mothers at $4.6 billion, being purchased by at least 34 percent of shoppers. 

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