SEVERE WX : Severe Thunderstorm Watch - Wind Advisory View Alerts

McDonald's is selling chicken hoodies for $5

At this point, there's nothing particularly special about a...

Posted: Feb 16, 2021 9:47 PM

At this point, there's nothing particularly special about a fast food chain announcing a new fried chicken sandwich. So, McDonald's is hoping to differentiate the upcoming launch of theirs with limited edition collection of clothing and music.

McDonald's will sell a limited number of $5 swag packages via a special website on Thursday. The swag includes a hoodie, a custom song and, of course, a first taste of its Crispy Chicken Sandwich. It's all aimed at drumming up excitement and online buzz for what has become a mundane menu item.

"We're excited to give fans early access to this sandwich and exclusive swag they can't get anywhere else to memorialize this great addition to our menu," said David Tovar, vice president of US communications for McDonald's, in a press release.

Arguably, the most eye-catching item of the swag is a hoodie that has a picture of McDonald's new Crispy Chicken Sandwich with the slogan "crispyjuicytender." The gift box also includes vinyl recording of a song about the sandwich from music producer Tay Keith, and a gift card recipients can use to redeem for the sandwich one day prior to its official release at restaurants.

McDonald's has recently sold merchandise tied with their food, including projects with musicians Travis Scott and J. Balvin. Scott's fashion collaboration with the chain sold for as much as hundreds of dollars more than originally priced on the resale market, according to the online marketplace StockX.

Fast food chains regularly sell more than food, like clothing and experiences, to create buzz. Chipotle started selling clothing dyed with the food chain's used avocado pits last summer, Taco Bell created a hotel in Palm Springs in 2019 and KFC often releases weird items like nail polish and a chicken-scented fire log.

Betting on chicken

McDonald's new chicken sandwiches go on sale next Wednesday in the United States. They come in three versions, including a Crispy Chicken Sandwich topped with pickles and served on a potato roll, a Spicy Chicken Sandwich that adds a spicy pepper sauce and a Deluxe Chicken Sandwich that comes with lettuce, tomatoes and mayonnaise.

The chain teased a new selection of sandwiches at November's investor day, with Joe Erlinger, president of McDonald's USA, explaining that chicken is a good bet for the company.

"Globally, the chicken category is almost twice the size of beef," he said at the time. "It is growing faster and represents a significant opportunity," he said. "Developing a reputation for great chicken represents one of our highest aspirations. We want customers to choose McDonald's for chicken."

McDonald's rivals including Wendy's, Shake Shack and KFC have all recently released new sandwiches in response to Popeye's 2019 release that sparked the chicken clash.

Huntsville
Cloudy
67° wxIcon
Hi: 79° Lo: 62°
Feels Like: 67°
Florence
Cloudy
74° wxIcon
Hi: 75° Lo: 62°
Feels Like: 74°
Fayetteville
Cloudy
68° wxIcon
Hi: 78° Lo: 58°
Feels Like: 68°
Decatur
Cloudy
69° wxIcon
Hi: 78° Lo: 62°
Feels Like: 69°
Scottsboro
Cloudy
67° wxIcon
Hi: 80° Lo: 55°
Feels Like: 67°
WAAY Radar
WAAY WAAY-TV Cam
WAAY Temperatures

Alabama Coronavirus Cases

Cases: 530744

Reported Deaths: 10978
CountyCasesDeaths
Jefferson764931522
Mobile40959804
Madison34735503
Tuscaloosa25749452
Montgomery24327589
Shelby23425249
Baldwin21123308
Lee15873171
Calhoun14496314
Morgan14288279
Etowah13826353
Marshall12213223
Houston10561281
Elmore10052205
Limestone9958151
Cullman9659193
St. Clair9652243
Lauderdale9420241
DeKalb8828186
Talladega8220176
Walker7231277
Autauga6918108
Jackson6809112
Blount6656137
Colbert6296134
Coffee5509119
Dale4830111
Russell440738
Chilton4284112
Franklin425682
Covington4118118
Tallapoosa4026152
Escambia393376
Chambers3560123
Dallas3547151
Clarke351061
Marion3116101
Pike310877
Lawrence300298
Winston274272
Bibb260564
Marengo249664
Geneva249477
Pickens234361
Barbour230757
Hale222877
Butler215969
Fayette212262
Henry188744
Cherokee184645
Randolph180141
Monroe177340
Washington167239
Macon158950
Clay156156
Crenshaw152257
Cleburne148941
Lamar142535
Lowndes138753
Wilcox127030
Bullock123041
Conecuh110329
Perry107526
Coosa107228
Sumter104432
Greene92334
Choctaw60624
Out of AL00
Unassigned00

Tennessee Coronavirus Cases

Cases: 852841

Reported Deaths: 12255
CountyCasesDeaths
Shelby956561619
Davidson89355933
Knox50675635
Hamilton44280494
Rutherford43046434
Williamson28015217
Sumner24012349
Montgomery20255225
Wilson18804234
Out of TN1840797
Unassigned16998134
Sullivan16794294
Blount15490193
Bradley15032150
Washington14597245
Maury13499172
Sevier13391175
Putnam11396175
Madison11168242
Robertson9756131
Anderson8760172
Hamblen8610173
Greene7877155
Tipton7359103
Coffee6905121
Dickson6840110
Cumberland6734132
Carter6634158
Gibson6526146
McMinn650898
Bedford6506128
Roane6282105
Jefferson6211124
Loudon613069
Hawkins6077107
Lawrence593887
Monroe584095
Warren554881
Dyer5425106
Franklin515090
Fayette506877
Cheatham455355
Obion454196
Cocke450099
Lincoln435763
Rhea434875
Marshall419058
Campbell415463
Weakley412865
Giles3996100
Henderson378976
White364170
Macon361978
Carroll361683
Hardin357167
Hardeman352664
Lauderdale318944
Henry318576
Claiborne318273
Marion312347
Scott312345
Overton301161
Wayne296334
Hickman284046
McNairy282054
DeKalb279654
Smith277839
Haywood271162
Grainger262850
Morgan250139
Trousdale250122
Fentress241547
Johnson240739
Chester214351
Bledsoe214211
Polk207824
Unicoi203549
Crockett203248
Cannon192031
Union190734
Humphreys179927
Grundy179334
Lake170326
Sequatchie169829
Benton166540
Decatur158639
Lewis158126
Meigs139125
Stewart132528
Jackson132036
Clay110131
Houston109333
Perry106628
Moore101117
Van Buren84723
Pickett76024
Hancock58912

Community Events