Goldfish crackers launches two new flavors

Goldfish is the latest brand trying to capitalize on the buzz around...

Posted: Dec 16, 2019 8:33 AM
Updated: Dec 17, 2019 4:45 PM

Goldfish is the latest brand trying to capitalize on the buzz around plant-based foods.

Campbell, which owns the popular snack brand, is launching a line of veggie Goldfish crackers in two flavors: sweet carrot and cheesy tomato. They'll be sold at select grocery stores, including Kroger and Publix, starting in January and will be available nationally and at Walmart in the spring at a suggested retail price of $2.49 per package.

When you think of plant-based food products, you may think of alternatives to animal products, like the Impossible and Beyond burgers, or oat milk. But Kaylee Gill, a research chef for Campbell's snack division, is seeing an interest in vegetables more broadly.

'Since 2016, vegetables are really emerging within the fine dining space,' Gill said. 'Flash forward now to 2019, vegetables are everywhere,' she added. 'Not just in the protein section but within our ready-to-eat meals and beverages, and now in snacks as well.'

As the trend spreads, parents have started to look for ways to introduce more vegetables into their children's diets, said Gill. But getting kids to want to eat vegetables is a 'pain point,' she noted.

Gill and her team considered several options, like broccoli and cauliflower, but landed on carrot and tomato flavors because they appeal to young palates. The carrot crackers are made with carrot powder, which is made from carrot juice concentrate and carrot puree, and the tomato ones are made with tomato paste powder.

The crackers include ingredients sourced from real carrots and tomatoes, in addition to wheat, oil, salt and other ingredients found in Goldfish snacks. The veggie versions 'are not meant to replace veggies,' said Gill, calling them a 'better-for-you snack option.'

The veggie crackers mark a first for Goldfish in the United States. But the company innovates frequently within the Goldfish brand. Today, you can buy about 30 variations of original Goldfish, including whole grain versions, ones made with organic wheat, indulgent flavors like fudge brownie Goldfish grahams and mixes with two types of Goldfish in one bag.

Snacks like Goldfish are important to Campbell, which is working to improve its soup sales.

The company recently reported that in the first quarter of the 2020 fiscal year, US soup sales fell 3% compared to the same period a year ago. Snack sales, on the other hand, grew 2%, thanks to products like Goldfish.

By responding nimbly to trends including plant-based foods, Campbell can help maintain interest in one of its most successful brands.

'We really try to keep ahead of culinary trends and stay up to date with them,' said Gill.

Update: This story has been updated to reflect new information provided by Campbell about the availability of its veggie Goldfish crackers.

Huntsville
Scattered Clouds
88° wxIcon
Hi: 88° Lo: 66°
Feels Like: 88°
Florence
Clear
86° wxIcon
Hi: 89° Lo: 67°
Feels Like: 87°
Fayetteville
Clear
86° wxIcon
Hi: 87° Lo: 64°
Feels Like: 87°
Decatur
Few Clouds
87° wxIcon
Hi: 87° Lo: 66°
Feels Like: 88°
Scottsboro
Clear
84° wxIcon
Hi: 87° Lo: 67°
Feels Like: 88°
WAAY Radar
WAAY WAAY-TV Cam
WAAY Temperatures

Alabama Coronavirus Cases

Confirmed Cases: 89927

Reported Deaths: 1580
CountyConfirmedDeaths
Jefferson11650225
Mobile8998191
Montgomery6198143
Madison493225
Tuscaloosa391263
Baldwin317522
Shelby300232
Marshall294730
Unassigned263351
Lee249140
Morgan220615
Etowah191425
DeKalb167713
Elmore158437
Calhoun15359
Walker145763
Houston130912
Dallas128023
Russell12201
Franklin118420
Limestone118313
St. Clair118212
Cullman111311
Colbert107612
Lauderdale105312
Autauga101020
Escambia96515
Talladega89013
Jackson8163
Chambers81438
Tallapoosa80478
Dale77619
Butler75135
Blount7223
Covington70420
Coffee7035
Chilton6976
Pike6547
Barbour5625
Lowndes54624
Marion53524
Marengo51514
Clarke4849
Hale44925
Bullock43711
Perry4284
Winston42811
Wilcox4029
Monroe3884
Randolph38810
Conecuh37110
Bibb3643
Pickens3639
Sumter36118
Washington31011
Macon30813
Lawrence3060
Crenshaw2843
Choctaw27312
Henry2433
Greene24011
Cherokee2337
Geneva2260
Clay2165
Lamar1942
Fayette1695
Cleburne1141
Coosa902
Out of AL00

Tennessee Coronavirus Cases

Confirmed Cases: 109627

Reported Deaths: 1073
CountyConfirmedDeaths
Shelby21296285
Davidson19320199
Rutherford604251
Hamilton562147
Knox392634
Williamson323022
Sumner316069
Unassigned29244
Out of TN282312
Wilson206420
Montgomery171111
Bradley170510
Sevier17025
Trousdale15726
Putnam154713
Robertson143216
Hamblen121713
Tipton11049
Blount10987
Maury10665
Washington10382
Madison88912
Bedford86210
Macon83413
Hardeman79411
Sullivan7809
Lake7440
Bledsoe6681
Loudon6493
Fayette6178
Anderson5995
Dickson5871
Gibson5582
Cheatham5445
Dyer5427
Rhea4971
Jefferson4892
McMinn47920
Lawrence4746
Obion4274
Henderson4260
Carter4245
Lauderdale4216
Coffee4112
Warren4004
Hardin3987
Cocke3911
Cumberland3756
Greene3695
Haywood3695
Smith3613
Monroe3569
Roane3561
Giles3449
Hawkins3244
McNairy3105
DeKalb3041
Franklin2854
Marshall2632
Weakley2603
Lincoln2511
Carroll2263
Hickman2260
Crockett2233
Wayne2141
Claiborne2120
Henry2110
Campbell2071
Marion2064
Chester1921
White1913
Grainger1680
Polk1661
Johnson1600
Decatur1591
Unicoi1360
Overton1341
Union1180
Cannon1170
Jackson1071
Grundy1012
Humphreys1013
Scott1010
Meigs960
Sequatchie940
Benton921
Morgan791
Fentress740
Hancock741
Perry740
Stewart700
Clay620
Lewis561
Houston550
Moore420
Van Buren320
Pickett221

 

 

Community Events