STREAMING NOW: Watch Now

Apple unveils new iPhone 11 models

Apple introduced the iPhone 11, which looks very similar to the previous model but includes new cameras and more color options.

Posted: Sep 10, 2019 2:53 PM


Despite a year of slumping iPhone sales, Apple chose to largely stick to its smartphone playbook with new models announced at a closely watched press event on Tuesday.

Apple unveiled two high-end iPhones -- the iPhone 11 Pro and 11 Pro Max -- with four-figure price tags, as well as a cheaper iPhone 11. The models replaced the similarly priced iPhone XS, XS Max and XR, respectively.

In typical Apple fashion, the company played up improvements to the battery life, camera system and hardware under the hood of the new phones. But on the surface, the new iPhones do not look radically different than the previous year.

The iPhone 11 Pro and iPhone 11 Pro Max models feature an improved camera system, with three cameras on the back of the phone, and better battery life than previous models. Apple says the iPhone 11 Pro will last four hours longer than the iPhone XS and the iPhone 11 Pro Max will last five hours longer than the iPhone XS Max.

Apple CEO Tim Cook called the Pro models "the most powerful and most advanced iPhones we have ever built, with a stunning design." And the company is asking customers to pay up for them.

The iPhone 11 Pro and and the iPhone 11 Pro Max will start at $999 and $1,099, respectively -- the same as what Apple charged for the previous iPhone XS and iPhone XS Max.

The decision to hold tight to these prices comes as Apple's iPhone business has experienced double-digit percentage sales declines in each of the last three quarters. The company is contending with consumers taking longer to upgrade and a trade war denting demand in China, once one of its most promising markets.

Perhaps in a nod to those market challenges, Apple did make some pricing tweaks. The iPhone 11, with a dual-camera system, will start at $699, slightly less than the $749 entry price for the previous year's iPhone XR.

The new iPhones will be available for pre-order on Friday and go on sale in stores on September 20.

In addition to the new iPhone lineup, Apple unveiled a new seventh generation iPad at the event Tuesday, with a larger 10.2-inch retina display and a price tag starting at $329. The previous model had a 9.7-inch screen.

The company also announced the Apple Watch Series 5, an updated version of its smartwatch with an always-on display. With this feature, the watch face is always visible, rather than requiring the user to raise his or her wrist. The Series 5 watch starts at $399, or $499 with cellular.

As with the iPhone 11, Apple appeared to bow to more price-conscious consumers by announcing that the Series 3 Apple Watch, an earlier version, will now retail for just $199.

In what could be a sign of Apple's shifting focus, the company kicked off its event by focusing on subscription services, a product area it is increasingly betting on to grow revenue and offset sales declines in its core iPhone business.

Apple unveiled pricing and additional details for Apple Arcade, its gaming subscription product, and Apple TV+, a new streaming service for original shows and movies. Apple Arcade and Apple TV+ will each cost $4.99 a month.

Huntsville
Mostly Cloudy
67° wxIcon
Hi: 75° Lo: 67°
Feels Like: 67°
Florence
Cloudy
71° wxIcon
Hi: 74° Lo: 65°
Feels Like: 71°
Fayetteville
Cloudy
67° wxIcon
Hi: 75° Lo: 68°
Feels Like: 67°
Decatur
Cloudy
68° wxIcon
Hi: 75° Lo: 68°
Feels Like: 68°
Scottsboro
Cloudy
70° wxIcon
Hi: 75° Lo: 67°
Feels Like: 70°
WAAY Radar
WAAY WAAY-TV Cam
WAAY Temperatures

 

Alabama Coronavirus Cases

Cases: 540267

Reported Deaths: 11038
CountyCasesDeaths
Jefferson798791529
Mobile41295809
Madison35175506
Tuscaloosa25932455
Shelby25309249
Montgomery24736593
Baldwin21422310
Lee15997172
Calhoun14577319
Morgan14431280
Etowah13927353
Marshall12280225
Houston10650282
Elmore10158206
Limestone10075151
St. Clair9955245
Cullman9773194
Lauderdale9465243
DeKalb8866188
Talladega8344176
Walker7261278
Autauga7010108
Jackson6840112
Blount6776139
Colbert6322135
Coffee5583118
Dale4878113
Russell445938
Chilton4383113
Franklin426382
Covington4138118
Tallapoosa4044153
Escambia395177
Chambers3598123
Dallas3569153
Clarke351561
Marion3140101
Pike312077
Lawrence303698
Winston275873
Bibb264864
Geneva254178
Marengo249865
Pickens234862
Barbour232056
Hale224078
Butler219069
Fayette213162
Henry190043
Cherokee184845
Randolph182542
Monroe178241
Washington167839
Macon161350
Clay157257
Crenshaw153657
Cleburne149641
Lamar143336
Lowndes140753
Wilcox127430
Bullock123342
Conecuh110829
Coosa109228
Perry107826
Sumter105032
Greene92634
Choctaw61024
Out of AL00
Unassigned00

Tennessee Coronavirus Cases

Cases: 858355

Reported Deaths: 12327
CountyCasesDeaths
Shelby967281638
Davidson89777942
Knox51190637
Hamilton44647496
Rutherford43278437
Williamson28148217
Sumner24170349
Montgomery20475228
Wilson18929236
Out of TN1826899
Sullivan16994300
Unassigned16910134
Blount15582196
Bradley15123151
Washington14713245
Maury13566172
Sevier13464176
Putnam11444175
Madison11292241
Robertson9810132
Anderson8810171
Hamblen8633173
Greene7936156
Tipton7403104
Coffee6925123
Dickson6856113
Cumberland6775133
Carter6671158
Gibson6559146
McMinn655998
Bedford6528129
Roane6327105
Jefferson6249125
Hawkins6188107
Loudon617169
Lawrence599191
Monroe588796
Warren556481
Dyer5445106
Franklin516590
Fayette512678
Cheatham458456
Obion455596
Cocke452699
Lincoln437163
Rhea436375
Marshall420758
Campbell417863
Weakley416965
Giles4014100
Henderson381176
White368970
Carroll363683
Macon363178
Hardin358568
Hardeman354364
Lauderdale321044
Henry320976
Claiborne318973
Scott316045
Marion313147
Overton302561
Wayne296934
Hickman285146
McNairy284454
DeKalb280754
Smith278939
Haywood271562
Grainger263950
Morgan251939
Trousdale250622
Fentress243447
Johnson242239
Bledsoe216311
Chester215551
Polk209725
Unicoi204449
Crockett203649
Cannon192831
Union192834
Humphreys182428
Grundy179434
Sequatchie171729
Lake170526
Benton167640
Decatur159239
Lewis158626
Meigs139325
Stewart133428
Jackson132536
Clay110330
Houston109933
Perry107328
Moore101817
Van Buren85523
Pickett75824
Hancock59512

Community Events