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Here's who spent big on ads in Super Tuesday states

If you live in one of the 14 states voting on Super Tuesday, you've pr...

Posted: Mar 3, 2020 10:56 AM

If you live in one of the 14 states voting on Super Tuesday, you've probably seen a lot of commercials for Michael Bloomberg lately.

That's because the former New York mayor's presidential campaign has poured more than $170 million into TV and radio advertising in the first Super Tuesday states -- more than 10 times that of any of his Democratic rivals.

Visit CNN's Election Center for full coverage of the 2020 race

With so many states holding primaries on Tuesday, spanning the country from Maine to California, where does a less well-funded campaign put their money into media advertising? Do you try to show ads in California and Texas, two of the most expensive media markets in the country? Or make up for lost ground in states with cheaper ad rates? Is it better to spend a large amount on a few states, or a little in every state?

For example, Pete Buttigieg, before ending his campaign on Sunday, decided to cover as many states as possible (12), even if the ad buys were smaller than his competitors.

Amy Klobuchar, on the other hand, spread $4.6 million over eight states. More than half of that money, $2.49 million, went toward ads in North Carolina and Virginia, while states favoring the more liberal Bernie Sanders in the polls were left alone. A campaign aide said Klobuchar would end her campaign on Monday, a day before Super Tuesday.

As seen in the chart below, the spending numbers collected by Kantar Media/CMAG help illuminate the strategy of the five Democratic candidates left in the race.

Michael Bloomberg not only paid for ads in every state -- he leads in spending for every state by wide margins.

Bernie Sanders spent more than $16 million on ads in nearly every Super Tuesday state, including $7 million in California. What state did Bernie leave out? His home state of Vermont. Only one candidate still in the race paid for ads in Vermont: Bloomberg.

Elizabeth Warren has only spent about $2 million on ads going out to seven states. However, with an $11.7 million assist from her super PAC -- Persist PAC -- she was able to cover six more states for a total of 13.

Joe Biden, coming off his win in South Carolina, has only paid for about $1.5 million in ads in eight states. All of those states aside from California are in the South, where he enjoys a polling advantage.

Tulsi Gabbard has spent $148,195 in just three states, but two of them are big markets: California and Texas.

One question that remains is how much ad spending carries over to the ballot box. Businessman Tom Steyer, who ended his campaign over the weekend, spent a total of $22.5 million on media ads in South Carolina. Not only did Steyer place third there, but he failed to garner enough votes to qualify for delegates.

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Alabama Coronavirus Cases

Confirmed Cases: 134231

Reported Deaths: 2357
CountyConfirmedDeaths
Jefferson19676351
Mobile13373292
Montgomery8834184
Tuscaloosa8621118
Madison788178
Shelby597849
Lee589760
Baldwin547750
Marshall394343
Calhoun351544
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Morgan329228
Houston290321
Elmore266748
DeKalb241621
St. Clair232235
Walker231684
Talladega216629
Limestone210120
Cullman189920
Dallas179026
Franklin177129
Autauga176425
Russell17603
Lauderdale171333
Colbert164626
Blount161115
Escambia160824
Chilton158530
Jackson157511
Covington140127
Dale138644
Coffee13486
Pike119810
Chambers116442
Tallapoosa116085
Clarke109116
Marion96429
Butler91239
Barbour8827
Winston74412
Marengo72020
Pickens66214
Bibb65410
Lowndes65327
Randolph64713
Hale63528
Geneva6254
Lawrence62023
Cherokee60813
Bullock60414
Monroe5898
Clay5858
Washington55713
Perry5416
Crenshaw53732
Conecuh53511
Wilcox53111
Henry5055
Macon48018
Fayette4578
Sumter43819
Cleburne3805
Lamar3672
Choctaw34712
Greene30315
Coosa1713
Out of AL00
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Tennessee Coronavirus Cases

Confirmed Cases: 190891

Reported Deaths: 2374
CountyConfirmedDeaths
Shelby30755458
Davidson26474306
Hamilton944394
Knox937879
Rutherford929389
Williamson525236
Sumner481998
Wilson347645
Putnam331540
Montgomery307044
Unassigned29495
Bradley293417
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Blount251624
Maury236124
Washington229736
Robertson221035
Sullivan216433
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Tipton181819
Gibson165823
Trousdale16577
Hardeman157026
Wayne14975
Dyer137014
Bedford134517
Dickson125715
Coffee123613
Cumberland120118
Weakley118919
Fayette118819
Henderson118124
Anderson117913
Loudon11726
Obion117110
Carter116828
Greene115644
Jefferson111914
McMinn111925
Warren10617
Macon105521
Lawrence104313
Monroe103618
Hardin103016
Lauderdale98316
Franklin9699
Haywood96921
Lake9192
Roane8954
Carroll88920
McNairy88318
Bledsoe8544
White8379
Rhea83412
Hawkins81218
Cheatham80710
Marshall7565
Cocke7469
Overton7456
Smith72311
Johnson7112
Chester63210
Henry6259
Lincoln6191
Giles60717
Hickman5858
DeKalb56614
Crockett53819
Marion5298
Decatur5207
Fentress5053
Campbell4464
Claiborne4425
Polk38810
Grainger3763
Union3591
Benton3369
Jackson3265
Morgan3173
Grundy2915
Cannon2860
Unicoi2861
Humphreys2513
Sequatchie2332
Clay2265
Meigs2263
Houston2203
Scott2142
Stewart2042
Lewis2011
Moore1751
Van Buren1660
Perry1500
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Hancock1063

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