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Here's who spent big on ads in Super Tuesday states

If you live in one of the 14 states voting on Super Tuesday, you've pr...

Posted: Mar 3, 2020 10:56 AM

If you live in one of the 14 states voting on Super Tuesday, you've probably seen a lot of commercials for Michael Bloomberg lately.

That's because the former New York mayor's presidential campaign has poured more than $170 million into TV and radio advertising in the first Super Tuesday states -- more than 10 times that of any of his Democratic rivals.

Visit CNN's Election Center for full coverage of the 2020 race

With so many states holding primaries on Tuesday, spanning the country from Maine to California, where does a less well-funded campaign put their money into media advertising? Do you try to show ads in California and Texas, two of the most expensive media markets in the country? Or make up for lost ground in states with cheaper ad rates? Is it better to spend a large amount on a few states, or a little in every state?

For example, Pete Buttigieg, before ending his campaign on Sunday, decided to cover as many states as possible (12), even if the ad buys were smaller than his competitors.

Amy Klobuchar, on the other hand, spread $4.6 million over eight states. More than half of that money, $2.49 million, went toward ads in North Carolina and Virginia, while states favoring the more liberal Bernie Sanders in the polls were left alone. A campaign aide said Klobuchar would end her campaign on Monday, a day before Super Tuesday.

As seen in the chart below, the spending numbers collected by Kantar Media/CMAG help illuminate the strategy of the five Democratic candidates left in the race.

Michael Bloomberg not only paid for ads in every state -- he leads in spending for every state by wide margins.

Bernie Sanders spent more than $16 million on ads in nearly every Super Tuesday state, including $7 million in California. What state did Bernie leave out? His home state of Vermont. Only one candidate still in the race paid for ads in Vermont: Bloomberg.

Elizabeth Warren has only spent about $2 million on ads going out to seven states. However, with an $11.7 million assist from her super PAC -- Persist PAC -- she was able to cover six more states for a total of 13.

Joe Biden, coming off his win in South Carolina, has only paid for about $1.5 million in ads in eight states. All of those states aside from California are in the South, where he enjoys a polling advantage.

Tulsi Gabbard has spent $148,195 in just three states, but two of them are big markets: California and Texas.

One question that remains is how much ad spending carries over to the ballot box. Businessman Tom Steyer, who ended his campaign over the weekend, spent a total of $22.5 million on media ads in South Carolina. Not only did Steyer place third there, but he failed to garner enough votes to qualify for delegates.

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CountyConfirmedDeaths
Jefferson5687161
Mobile4315136
Montgomery4275109
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Marshall181511
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Lee146337
Shelby141424
Morgan11575
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Washington1217
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Clay692
Coosa601
Cleburne391
Out of AL00

Tennessee Coronavirus Cases

Confirmed Cases: 55986

Reported Deaths: 685
CountyConfirmedDeaths
Shelby12549208
Davidson12234132
Rutherford323437
Hamilton300736
Sumner172755
Williamson151515
Trousdale15035
Knox13929
Out of TN12307
Wilson106017
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Macon5114
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Hardeman3744
Fayette3443
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Rhea2930
Blount2723
Dyer2703
McMinn25518
Cheatham2432
Dickson2310
Washington1970
Cumberland1934
Lawrence1926
Anderson1662
Lauderdale1643
Sullivan1592
Jefferson1481
Gibson1471
Monroe1416
Smith1362
Coffee1320
Greene1222
Hardin1197
Obion1172
Cocke1160
Haywood1082
Franklin1013
Marshall1011
Warren1000
Hickman950
Wayne900
Marion874
McNairy841
Lincoln780
Giles771
White773
Carter751
Roane710
DeKalb700
Overton671
Weakley671
Hawkins662
Grundy652
Campbell621
Claiborne590
Henderson560
Unicoi560
Carroll491
Chester480
Grainger480
Polk480
Henry470
Crockett443
Johnson440
Sequatchie420
Cannon410
Humphreys352
Perry350
Meigs340
Jackson330
Morgan291
Fentress250
Stewart250
Decatur240
Scott210
Union190
Clay180
Moore170
Houston160
Benton131
Hancock90
Lewis70
Van Buren70
Pickett60

 

 

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