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Build-A-Bear shuts down 'Pay Your Age' promotion after overwhelming turnout

The company cited safety concerns and crowds at all of its stores as the reason for ending the sale.

Posted: Jul. 12, 2018 12:13 PM
Updated: Jul. 12, 2018 1:11 PM

Build-A-Bear Workshop closed down its "Pay Your Age Day" promotion after large crowds turned out to stores nationwide Thursday.

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The company announced it was closing down the lines at all stores "due to crowds and safety concerns."

North Alabama's only Build-A-Bear store is at Parkway Place Mall in Huntsville. The mall posted video of a long line winding through the upper level of the mall Thursday morning, urging customers to be patient.

"We have closed lines in our U.S. stores. We understand some of our Guests are disappointed and we will reach out directly as soon as possible," Build-A-Bear said in a statement.

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