Ads coming before Facebook videos? It's happening soon.

The social media giant says it is looking to allow users to monetize off their videos with ads.

Posted: Dec. 15, 2017 9:55 PM
Updated: Dec. 18, 2017 1:40 PM

Facebook says it will start pre-rolling advertisements on some videos in an effort to allow users to monetize off their content.

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The social media giant says it will place ads in the beginning of some videos on the website in a Thursday blog post.

Facebook will also add some advertisements in videos that are longer than three minutes in length. Video viewers will also have the option to say whether a video "merits" an ad break.

The company is also updating its News Feed rankings so that videos people want to watch will have an improved distribution.

The pre-roll ads are not expected to be shown in the News Feed, but instead they will air in places where Facebook users actively seek video.

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